Meet the Designer 

VFL is owned and operated by founder, Kelly Baker. After being a vegetarian for years, Kelly decided it was time to make the full transition to veganism. As Kelly started to make more conscious decisions; she realised the amount of cruelty that existed within her closet and the lack of alternatives she had, that were fashionable, ethical and also sustainable. 

Seeking a journey that allowed for Kelly to do her part and to contribute to the universe, VFL was launched and has graced the vegan community ever since. Kelly’s goal is to show the world that sustainability and veganism can peacefully co-exist with high-end fashion.   

Kelly describes herself as a creative social hermit who adores all things natural, ethical and cruelty-free. When Kelly isn’t spreading the plant-based message through her shoe line; she is busy looking after her gorgeous vegan son, running a positivity and wellness website, doing yoga, meditation, boxing and adhering to a spiritual lifestyle. 

She hopes that you feel content and at peace walking around in the Signature compassion sneakers, knowing that together we can make a difference and change the world one step at a time.


To learn more about our designer, please visit Kelly's website: